MADP providers include Appcelerator, Appzillon, Apple Xcode, Android Studio, Kinvey, Kony, OutSystems, Telerik, Salesforce, Microsoft's Xamarin and Red Hat Mobile Application Platform. The term MADP is generally credited to the research firm, Gartner. It seems to have replaced two other terms introduced by Gartner, mobile enterprise application platform ( MEAP) and mobile consumer application platform (MCAP). A MADP may also provide native, web and hybrid app development capabilities, as well as mobile application management ( MAM) tools for deploying and securing apps. The MADPs that third-party vendors sell typically include features such as mobile backend as a service (BaaS), front-end development tools and management tools for application programming interfaces ( APIs).

A mobile application development platform (MADP) is a type of software that allows a business to rapidly build, test and perhaps deploy mobile apps for smartphones or tablets.Ī business can either build its own mobile application development platform or buy one of the many third-party products available on the market.

Mobile app builder platform